Italian company Ermenegildo Zegna is one of the few patrilineal dynasties in fashion: in 1942, Zegna and his sons, Aldo and Angelo, united and it was renamed Ermenegildo Zegna and Sons. Its history of creative direction has largely been fronted by men. This year, the company has released a holiday campaign to honour the men in their customers’ own families, drawing from archetypes resident in all clans—fathers, sons and brothers— as well as the players of higher, rarer pedigree: lawyers, entrepreneurs, bankers, and PhD students. Each watercolour illustration glows with almost privileged patina.

“I’ve been talking about masculine vanity for 15 years,” Zegna’s creative director, Stefano Pilati, told System magazine. The Father archetype features a selection of foldable hats, cashmere sweaters, sunglass covers and luxury umbrellas. The Banker, the eldest son who, according to the company, recently bought a Masarati he hasn’t yet driven, can choose his Christmas gifts from a selection of cashmere and carpincho gloves, calfskin loafers, and rhodium-plated sterling silver cufflinks. These gifts will be available from Emernegildo Zegna’s website in the lead up to Christmas.