Those with blue blood running through their veins can safely count on a double inheritance: lordly money and good looks. Tomaso Trussardi seems to be one of them. He is CEO of the company, and also the current campaign face of Blue Land, the newest fragrance in Trussadi’s My Land series. The bottle features a leather band around its sides, which, according to the company, is “an expression of virility, simple elegance and freedom.” Typical gold finishes are substituted for silver. The Trussardi family crest—two patrician greyhounds standing on their hind legs—adorns the packaging.

Blue Land features notes of lavender with fresh bursts from a ginger and marine breeze. “Timeless virility,” according to the company, comes through crisp notes of orange and green apple mingling with stone moss. Trussardi’s nose, Alexandra Kosinski, pulls through warm notes with an accord of suede, cashmeran and vetiver.