British fashion designer James Long has been appointed creative director of menswear for Italian super-brand Iceberg. Best known for brightly coloured and innovative menswear - albeit in wearable fabrics and styles - Mr Long is well regarded among London’s youthful design landscape and has previously created a capsule collection under his own name for high street retailer Topman (pictured above). “The sportswear aesthetic, the innovative approach to knitwear, the passion for prints and the employment of technical fabrics makes James Long the right creative director of Iceberg menswear,” said Paolo Gerano, the CEO of the brand’s owner, Gilmar Group. Mr Long will present his first collection for the house at the forthcoming London Collections: Men in January 2016.