Sportswear giant Puma has once again collaborated with ICNY on a new edition of the former brand’s iconic ‘Ignite’ runners. ICNY is known for its reflective applications, having been developed after founder and designer Mike Cherman was struck by a car whilst cycling. Inspired to add safety through increased visibility using reflective materials, ICNY has become a global force in the sports industry, and in its second collaboration with Puma, it has created a range of full-colour 3M reflective material sneakers in ice cream tones inspired by cookie dough and mint chocolate chip. The runners’ breathable upper mesh ensures reduced temperatures inside the shoes, while its signature foam disperses impact forces and delivers responsiveness for longer runs. The Puma x ICNY collection can be purchased from Above The Clouds.