What’s your first denim memory?
My mum used to put me and my brother in high-waisted jeans!

Whats your denim go-to today?
I live in Diesel “Jogg” jeans. I travel the world hopping from meetings to dinners, from flights to the Diesel atelier, and the Jogg jeans are comfortable and work on any occasion. They have the same comfort as sweat pants.

Dior Homme t-shirt, Giuseppe Zanotti backpack; Givenchy leather jacket.

Who are your denim-wearing icons?
All the rebels; denim has always been a little rebellious.

How has denim evolved since then - how should we wear them this season?
Jeans should be rolled up and low-waisted.

Salvatore Ferragamo shirt, Maison Margiela ‘Scuba’ sneakers, Diesel slim-fit denim jeans.

What are the craziest jeans you’ve ever created?
I designed a very extreme treated denim for the Diesel DNA denim collection. They were the most expensive jeans ever created for Diesel.

What’s your vision for Diesel denim?
Eternal.