Internationally recognised DJ and music producer Calvin Harris has evidently been working out. Already the face of youth-facing fashion line Emporio Armani, Mr Harris has also just been announced as a brand ambassador for its underwear offering for the spring 2015 season. Seen on set in these photographs with photographer Boo George, the appointment of Mr Harris is part of the Italian brand’s larger ongoing strategy of engaging with musical talent, initiated with its Emporio Armani Sounds touring concert series and demonstrating the innate connection between music and fashion.
CALVIN HARRIS x EMPORIO ARMANI
The world’s best-known DJ is revealed (quite literally) as the new face of the Italian brand’s underwear line.
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